Use social media to take your business to the next level
By now I’m sure you’ve heard of Facebook, Twitter, Pinterest, LinkdIn, Instagram, and the countless other social networking websites out on the interweb. And I’m sure you waste countless hours of productivity tweeting, posting, and pinning but do you know how to use social media to promote your business?
Social media marketing has become especially popular in recent years with businesses of all sizes. It’s easy to get started with social media marketing and it typically has a high return on investment. Here are five ways Zitro Technology Solutions can take your business to the next level with social media marketing.
The more people that see your logo, business name, services and products, the more likely they will be to remember your business when they eventually need what you have to offer. This is a basic example of how simple brand awareness can improve your profits over time. Social media is an extremely effective way of getting your brand in front of lots of potential customers, as more people than ever before are using the Internet to find products and services. By having a strong following on the main social media websites like Facebook and Twitter, you will be able to get your brand in front of hundreds or even thousands of people each day, which will make your brand presence stronger in your market over time.
Social media creates an interesting communication dynamic between businesses and their customers, as most information exchanged over these websites is instantly made public. While some businesses fail at social media because of this, if you do things right, the openness and public nature of social media can do tremendous things for your business. Being open and honest while communicating with people on your social media page can open a lot of opportunities for providing great customer service, connecting with new and existing customers and even receiving coverage in the media. Let your unique personality and character show through in your posts, tweets, and status updates. Let your audience know who you are and how your business can help them solve their problems.
Increasing the traffic to your website could do a number of things for your business, and social media is a great way to drive new visitors to your site. Having an account on popular social media channels is fine and dandy but you ultimately want your audience to purchase your products and services. To do this you need to direct them to your website where they can find a whole lot more information about your offerings. Your website should be an awesome web presence that promotes your brand, reflects your unique style, and is just all around awesome. And guess what? Zitro Technology Solutions designs and develops awesome websites for small businesses just like yours!
If you are doing your marketing right, then people should be talking about your business online through their social media profiles. When this happens, you will want to ensure that you can read the things that they are saying so you can use them to improve the way you do business. Most social media websites make it easy for you to track what is being said about you, so definitely use this capability as much as possible.
Search engines are now taking social media profiles into strong consideration as they evaluate which websites to rank highly in their results. Gain as many followers as you can on social media websites and encourage them to share your products and content. You will certainly see a boost in your search engine rankings as a result.
As you can see, there are many good reasons for promoting your business on social media today. Get started as soon as you can with this high return on investment and proven marketing strategy. If all this social media mumbo jumbo seems too overwhelming, call Zitro Technology Solutions and we’ll gently walk you through the process.